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homeresourceswhy we dont advertise the price of a new home
Regional Homes salesperson showing available homes at a home center talking about home pricing
Insights|May 7, 2024

Why We Don’t Advertise The Price of a New Home

"So what's the price of this home?"

It's the question we hear most often—and with good reason.

When you're in the market for a new home, you naturally want to gather as much information as possible. During the research phase, you're learning about models that are available in your delivery area and performing a high-level cost analysis on each home that fits your design style and functional needs.

Not only should you feel confident about the price, you're also considering construction quality and the reputation of the company you're dealing with. Not only that, but if you're financing there are several other factors to consider as well that will impact the cost. Remember, buying a home is more than just a transaction; it's a process.

Asking, 'What's the price of this home?' might seem to call for a straightforward answer, yet several factors need to be considered before we can provide an accurate response. Here's why:

Understanding the Base Price
The term "base price" refers to the cost of an item before any extras are added—things like options, add-ons, fees, taxes, or discounts.

At Regional Homes, we are a full-service manufactured, mobile, and modular housing provider. So, a quoted price will most often include several essentials: foundation pad, delivery, installation, HVAC (because who wants a home without air conditioning?), utility connections, skirting, and steps. (NOTE: There are transactions where some or many of these services are NOT included in the final purchase price. Please confirm with your home consultant before final purchase agreement is signed.)

However, crucial questions remain:

  • Is my delivery cost different if I live 10 miles away from the retail center versus 100 miles?
  • What about the setup costs if I choose a single-section vs. a multi-section?
  • Do I really need skirting on my new home? Is it extra?
  • Well what about the permitting? Is that necessary?
  • Does my credit score impact the cost of the home if I'm financing the home?

These are questions we answer each and every day, for dozens of home shoppers.

The Illusion of Base Prices
We strive for transparency, not deceit. Providing you with an unrealistically low base price does neither of us any favors. We hear it time and again from customers who purchase from other competitors—the advertised "base" price ends up being 40-60% lower than the actual purchase price once everything is tallied, which leads to dissatisfaction and unmet expectations.

We find such practices misleading and not helpful to you.

Our goal is to equip interested home shoppers with accurate information for your exact housing needs. Our team can give you a realistic estimate quickly and efficiently, without unnecessary back-and-forth. Even if you're not ready to buy right now, we respect your time and want to make sure you have all the facts to make an informed decision.

"What about the advertised discounts you offer?"
All discount amounts we publish reflect MSRP (Manufacturer's Suggested Retail Price) of the home itself. And as we mentioned earlier, a home is almost always sold with most or all of the purchase inclusions mentioned above.

"Will you ever advertise new home prices?"
The simple answer is this: if it is ever in the best interest of the customer, Yes! Our daily mission is to refine our processes to provide you with the necessary information to make sound decisions. We are nearing the implementation of real-time solutions that will provide you with precise, custom pricing, taking into account all relevant factors.

What really matters to you: Lowest Price or Best Value?
If you're like most people, you look for value and trust over simply the lowest possible price tag. As the old saying goes, "You get what you pay for." This may not be a big deal if you're deciding on which bottle of ketchup to buy at the grocery store, but it certainly is for your next home purchase!

We believe you want to partner with an experienced company that can confidently guide you through one of the biggest purchases of your life, all for a price that’ll make you happy.

And if that's what you're looking for, then choose us.

Testimonials

"This has been the easiest process thanks to the sales team! From the start to the finish, you have help every step of the way. We can’t wait to be in our new home! 5 Stars all way!"
Hannah R.
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